Hyundai Ioniq 6 Launch
An experiential launch that connected Hyundai’s story with the reveal of the Ioniq 6.
05 / Product launches & unveilings
Introduce what is new with a moment that feels considered.
We plan product launches that connect the reveal, the story around it and the experience of being in the room. Big Bash coordinates creative production and event operations for media, customers, partners and teams.
Discuss your eventTHE OPPORTUNITY
Product launches & unveilings
Built around your brief.
A product launch is a live expression of positioning. The reveal may be central, but the audience also needs context: why the product matters, what makes it distinct and how to engage with it after the first impression. We develop the event environment and programme around those priorities, balancing stage moments with opportunities for closer product discovery. Format depends on audience and launch objectives. We coordinate the relevant production elements, including venue, staging, lighting, sound, visuals, demonstrations and event-day flow, for a focused experience.
SELECTED WORK / IN THIS FORMAT
Product Launches.
Brought to life.
See how this capability comes to life across selected Big Bash Media projects.
4 projects
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Tumi Alpha Collection Launch
A branded launch experience introducing Tumi’s Alpha Collection through a striking product showcase.
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Macallan Harmony Collection Launch
A distinctive launch at Jao Tim, bringing Macallan’s Harmony Collection to life through a thoughtfully curated brand experience.
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Jameson × Dickies Collaboration
A collaboration-led Jameson × Dickies experience spanning live festivals, brand activations and product launches.
360° DELIVERY
What we
bring together.
- Launch concept and programme structure
- Reveal moment and stage direction
- Product display and demonstration areas
- Venue, production and guest flow
- Rehearsal and event-day coordination
THE RIGHT FORMAT
Your audience.
Your objective.
Choose an experience that serves the brief, rather than fitting your brief into a fixed package.
Media and press launchesCustomer and partner introductionsInternal product unveilingsRetail and experiential reveals
THE APPROACH
From intention
to execution.
Set the story
We align the audience, product narrative, key messages and desired next steps so the programme gives the reveal a clear role in the wider event.
Design the reveal
Stage, lighting, sound, visuals and product access are developed as one sequence, with technical and rehearsal needs considered early.
Make discovery easy
After the main presentation, guests need a useful way to see or understand the product. We plan demonstration areas, transitions and support around the confirmed format.