Trevo App Media Launch
Ideation, Brand Strategy, Creative & Design, Venue Sourcing, VIP Mangement Fabrication, Event Management
Having worked with the SoCar team and SK Group on various events before we were the go to team selected to execute this media launch with less than 2 weeks notice.
The event was to be an introduction of a new derivative of SoCar called Trevo. A peer to peer rental service. Our audience will be over 100 media members, corporate partners, representatives from SK group in Korea, a cabinet minister and various ambassadors.
Big Bash Media took up the challenge by quickly finding a location (the beautiful glasshouse in seputeh) and doing a virtual mockup of the area which consisted of various activity booths and a high octane launch gimmick.
Along with the main launch in the morning, the local office wanted to treat their international guests with a small celebration post event.
We brought on a second team to hold a consecutive party right after the launch. With only 1 hour to turn around the whole venue from a media launch day event to a night party we worked with a large crew that could tear down and build up concurrently.