Pernod Ricard Malaysia Chinese New Year Dinner 2019
Pernod Ricard Malaysia
Ideation, Brand Strategy, Creative & Design, Venue Sourcing, VIP Mangement Fabrication, Event Management
A Gift of Nature, Art of Generosity
After the success of the previous years dinner, Big Bash had won the pitch again with the proposed concept of The Grand Journey.
Creating a one-of-kind and memorable experience for their guests came with its on set of challenges. Big Bash decided to partner with Asia Music City at Quill City Mall as the official venue for the dinner. This allowed us to re-work the area and transform it into a mystical train station set in the Pernod Ricard World
A Nostalgic Experience
Guests were taken on a journey of PRMs portfolio of brands first arriving at the train station platform where they were treated to a calligraphy station and vending machine with various gifts. A life-sized train housed the various bars highlighting the key brands. The train “transported” guests to the village of seasons where they were treated to an 8-course pairing dinner with curated serving rituals for GH Mumm, Martell, Chivas and Royal Salute.